With over a decade of experience in brand strategy and communications, Carina works directly with executives and founders to clarify positioning, strengthen strategic messaging, and build credibility that endures.

Through her consultancy, Henryk Branding Co., she partners with organizations navigating growth, transition, and reputation-sensitive moments. In addition to her advisory work, she teaches strategic communications and media relations at MacEwan University. She holds a Master of Arts in Communications and Technology from the University of Alberta, bringing a research-informed lens to brand, communications, and reputation strategy.