With over a decade of experience in brand strategy and communications, Carina works directly with executives and founders to clarify positioning, strengthen strategic messaging, and build credibility that endures.

Through her consultancy, Henryk Branding Co., she partners with organizations navigating growth, transition, and reputation-sensitive moments. In addition to her advisory work, she teaches strategic communications and media relations at MacEwan University and is completing a Master of Arts in Communications and Technology at the University of Alberta, where her research examines brand loyalty and the psychology of messaging.